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HOMEBlog “MEDICOM TOY 30th ANNIVERSARY EXHIBITION” venue report
『MEDICOM TOY 30th ANNIVERSARY EXHIBITION』会場レポート
2026.08.19
お知らせ

“MEDICOM TOY 30th ANNIVERSARY EXHIBITION” venue report

The event was held for 6 days from July 25th (Saturday) to July 30th (Thursday).
``MEDICOM TOY 30th ANNIVERSARY EXHIBITION'' closed successfully the other day.
Thank you very much for visiting so many customers every day!

This year's theme is "The world in 100 years."
This year, we will be celebrating our 30th anniversary since our founding in June, and will be holding the event to commemorate our anniversary year.
This exhibition is based on the progress we have made so far, expressing our thoughts for the next 100 years and expressing our gratitude for the past 30 years.
In this blog, we hope that those who were unable to attend the venue can also get a feel for the atmosphere of the venue.
This will be delivered as an after-sale report.
The entrance to the venue and the passage leading to the exit where the 30th anniversary HISTORY HIGHLIGHTS panels were installed,
It was brightly decorated with congratulatory flowers received from those involved.
We would like to express our sincere gratitude to the many customers and artists who sent us flowers this year.
At the entrance of the venue, a prologue to this exhibition welcomed everyone.
While looking back on our 30-year history, we looked at our resolution for the next 100 years.
When you step into the venue, in front of you is a large, rusted steel frame surrounded by flowers.
The monument to "MEDICOM TOY 30th ANNIVERSARY EXHIBITION" stood tall.
The merry-go-round, which seems to be tangled with ivy, spins around happily from time to time.
Old CRT televisions give you a sense of the passage of time and the changes in civilization.
In a world that imagines devastation, we present something that continues, the vitality, beauty and joy that flowers and light bring.
We have expressed the world 100 years from now through various objects.
What everyone stopped by before seeing the large monument was the array of commemorative merchandise.
"MEDICOM TOY 30th ANNIVERSARY MANUAL VOLUME V" produced to commemorate the 30th anniversary,
With 30 writers and artists who cooperated with the interview page.
Through a variety of collaborations, including collaboration items.
The largest number of products ever will be on display, including BE@RBRICK, soft vinyl, and apparel.
In the NEW item area, we mainly sell BE@RBRICK, MAFEX®, UDF, and soft vinyl.
Many new items currently on sale and items that will be unveiled at EXHIBITION were on display!
First of all, I would like to introduce you to the corner where MAFEX, UDF, and VCD were exhibited.
There was a lot of information that was released for the first time, and many people were surprised.
In the BE@RBRICK 1000% corner, BE@RBRICK made of stone called ancient green etc.
We showed off various collaborations that can only be expressed because of the 1000% size.
At the back of the venue is BE@RBRICK 3000% with the secret design of "BE@RBRICK SERIES 52".
Next up is the soft vinyl corner. A large collection of soft vinyl of various sizes.
Popular series such as Toei Retro Soft Vinyl Collection, ASM, MAT, VAG,
A collection of original soft vinyl created by unique artists.
Next is the BE@RBRICK corner. New works from familiar series
Collaborations with artists, items unveiled for the first time at the venue, etc.
A wide variety of BE@RBRICKs are lined up!
The MEDICOM TOY LIFE Entertainment corner will also exhibit many new products from FABRICK(R), Amplifier, and CERAMICK. 
The annual special archive exhibition. This year's theme is "30th Anniversary."
Action figures from Medicom Toy's founding, the earliest BE@RBRICK,
A large collection of valuable products, including items exhibited for the first time. You saw a condensed history of 30 years.
Crane games, darts, and target shooting will appear in the attraction corner for customers who purchase products at the venue. There were loud cheers from the customers who won the prizes.
Medicom Toys such as BE@RBRICK, soft vinyl, apparel, etc. are available in the shop corner.
A wide range of products are lined up.
At the venue, artists and writers who have worked together with Medicom Toy will be on display.
We screened video messages from everyone. Also, to everyone who came to visit us,
We received signatures and messages on the message board, making it a valuable piece suitable for commemorating the 30th anniversary.
To everyone who signed autographs at the venue and sent video messages,
Thank you for your cooperation.
LOVOT appeared at this year's venue in cooperation with GROOVE X.
The whole venue was healed by LOVOT's adorable expressions and communication.
This year as well, a flower wagon by ``All Day Flowers'' was introduced, and the colors and scents of flowers entertained customers.
On July 24th, the day before the event, a reception for those involved was lined up with luxurious catering provided by GARLAND.
There are items with the 30th anniversary logo as a motif, as well as sushi and tart cubes that match the image of the world in 100 years.
The food they devised for this occasion added color to the venue.
The reception staff's costumes include corsages, bracelets, necklaces, and flower crowns created by ``All Day Flowers.''
They added elegance and vitality to the costumes.
This year, to commemorate the 30th anniversary, we have set up various objects and posters outside the venue for you to see.
In front of the main entrance of Omotesando Hills, you will be greeted by a cake celebrating the 30th anniversary and a BE@RBRICK object.
At the front entrance, a special exhibition was held that brought together commemorative products.
In addition, a huge BE@RBRICK balloon was installed above the grand staircase, and on the lower landing and grand staircase.
A large 30th anniversary logo is displayed, and large posters and flags are also displayed outside the Omotesando Hills Building.
The entire venue was brightly decorated.
Many customers visited us every day.
We held the "BE@RBRICK Fundraising" again this year.
Thank you very much for your support and cooperation.
The total amount of donations received from everyone, 378,991 yen, will be donated as of August 5th (Wednesday).
We made a donation to WWF Japan, a public interest incorporated foundation, to support the protection of wildlife and nature at home and abroad.

What did you think of the "MEDICOM TOY 30th ANNIVERSARY EXHIBITION" venue report?
We would like to express our sincere gratitude to everyone for celebrating the milestone of our 30th anniversary.
We will continue to strive to deliver products and experiences that will leave a lasting impression on everyone.
We look forward to your continued support of Medicom Toy.

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